Learn how to run effective advertising campaigns on Facebook and Instagram
Course curriculum
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1
Course Fundamentals
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Key Dates for the Course
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How to join our Masterclasses delivered via webinar
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Masterclass & Drop-In Clinic recordings
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Masterclass tech troubleshooting
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Slack | Your student community
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Virtual Drop-In Clinic and link to join
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How to use Loom
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2
Useful setting up information
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Introduction
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Business Manager & Ads Manager
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Setting Up Business Manager
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Advertising Settings
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Business Manager & Business Suite Downloads
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3
Week 1 | Foundations
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Learning Outcomes
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Welcome Message (audio 3 mins)
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Advertising Trends Podcast
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Blueprint articles
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Week 1 Challenge
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4
Week 2 | Business Goals
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Week 2 | Learning Outcomes
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Blueprint Articles
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Week 2 Challenge
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5
Week 3 | Building Audiences
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Week 3 | Learning outcomes
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Blueprint Articles
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Estimated Audience Sizes
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Week 3 Challenge
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6
Week 4 | Building Ads
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Week 4 | Learning outcomes
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Blueprint Articles
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Week 4 Challenge
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7
Week 5 | Funnels
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Week 5 | Learning outcomes
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Blueprint Articles
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Week 5 Challenge
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8
Week 6 | Budget Strategy
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Week 6 | Learning outcomes
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Blueprint Articles
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Week 6 Challenge
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9
Week 7 | Results & Reporting
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Week 7 | Learning outcomes
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Blueprint Articles
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10
Week 8 | Review & Reflect
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Week 8 | Learning outcomes
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Blueprint Articles
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11
Digital badges and next steps
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Next steps
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Download your badge here
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Course description for your CV or LinkedIn profile
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How to upload your badge to your LinkedIn profile
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