Learn how to run effective advertising campaigns on Facebook and Instagram

Do you struggle to run effective ad campaigns across Facebook and Instagram? Are you overwhelmed by Facebook Ad Manager? Unsure of the right advertising strategy? Are you stumped when it comes to understanding whether your ads are successful or a waste of money? Our 8-week course, with our unique real learning model, builds paid social skills on Facebook and Instagram. Our Facebook ad strategy experts will help you to learn how to develop effective advertising campaigns that deliver a return on investment for either your business or your client's.

How does it work?

  • Masterclasses

    Deep-dive into the subject matter with our expert masterclasses each week, with the option to ask our ad experts questions.

  • Real learning

    We encourage all students to apply their weekly learning to run a real ad campaign from start to finish, either on their ad account or a client's.

  • Q&A sessions

    If you get stuck when applying your learning join our weekly troubleshooting clinics on Zoom to get help from our experts.

  • Learning community

    Go through your learning journey with your fellow students in our Slack community, facilitated by our ad experts, and join optional peer groups to stay motivated.

  • Facebook Blueprint

    Curated resources directly from Facebook Blueprint means forever access to resources, which are always up to date.

Course curriculum

  • 1

    Course Fundamentals

    • Key Dates for the Course

    • How to join our Masterclasses delivered via webinar

    • Masterclass & Drop-In Clinic recordings

    • Masterclass tech troubleshooting

    • Slack | Your student community

    • Virtual Drop-In Clinic and link to join

    • How to use Loom

  • 2

    Useful setting up information

    • Introduction

    • Business Manager & Ads Manager

    • Setting Up Business Manager

    • Advertising Settings

    • Business Manager & Business Suite Downloads

  • 3

    Week 1 | Foundations

    • Learning Outcomes

    • Welcome Message (audio 3 mins)

    • Advertising Trends Podcast

    • Blueprint articles

    • Week 1 Challenge

  • 4

    Week 2 | Business Goals

    • Week 2 | Learning Outcomes

    • Blueprint Articles

    • Week 2 Challenge

  • 5

    Week 3 | Building Audiences

    • Week 3 | Learning outcomes

    • Blueprint Articles

    • Estimated Audience Sizes

    • Week 3 Challenge

  • 6

    Week 4 | Building Ads

    • Week 4 | Learning outcomes

    • Blueprint Articles

    • Week 4 Challenge

  • 7

    Week 5 | Funnels

    • Week 5 | Learning outcomes

    • Blueprint Articles

    • Week 5 Challenge

  • 8

    Week 6 | Budget Strategy

    • Week 6 | Learning outcomes

    • Blueprint Articles

    • Week 6 Challenge

  • 9

    Week 7 | Results & Reporting

    • Week 7 | Learning outcomes

    • Blueprint Articles

  • 10

    Week 8 | Review & Reflect

    • Week 8 | Learning outcomes

    • Blueprint Articles

  • 11

    Digital badges and next steps

    • Next steps

    • Download your badge here

    • Course description for your CV or LinkedIn profile

    • How to upload your badge to your LinkedIn profile