How it works

  • Our unique REAL learning model means you learn by doing through the creation of a social media marketing strategy for an example business or a brand of your choice

  • Join a learner community with other women like you, facilitated by our social media experts should you have questions

  • The perfect balance of bite-sized learning combined with weekly live lessons and deadlines for manageable learning that keeps you motivated

  • Content that's informed by our 2,000 strong community of social media consultants and trainers

Reviews

I have already implemented my learnings on my business's social media channels.

Louisa

I enjoyed every minute of this course. It was really thorough, informative and I have already implemented my learnings on my business's social media channels. Engaging online weekly seminars, and fantastic support from the DM team through their Slack channel. I 100% recommend!

really informative, well structured and up to date.

Kath

I've just completed their Foundation in Social Marketing course and found it to be really informative, well structured and up to date. The DMs team are completely on it and aanswer any questions (no matter how numpty...!). Can heartily recommend.

Loved the course and can't wait to do more!

Fiona

Very practical advice that can you put to work very quickly and delivered in a really fun and digestible way. Loved the course and can't wait to do more!

You really understand how the learning is applied in real life versus just the theory

Lynsey

I did the Foundation in Social Media Marketing course in 2020 and it wasn't like any other online courses I have taken. Each week you complete sections of a social media strategy for a business which means you really understand how the learning is applied in real life versus just the theory. The support team answered all my questions and were very helpful and knowledgeable. I enjoyed it so much I went on to do another course with Digital Mums which I also loved.

Course curriculum

Find out exactly what we cover

  • 1

    Course Fundamentals

    • Key Dates for the Course

    • Course Syllabus

    • Self Assessment

    • Frequently Asked Questions

    • How to join our Live Lessons delivered via webinar

    • Live Lesson recordings

    • Webinar tech troubleshooting

    • Editable templates & Trello boards

    • Slack | Your student community

    • How to use Loom

  • 2

    Week 1 | An introduction to social media platforms and tools

    • Welcome to Week 1

    • Dive into the world of social media with our introductory podcast series

    • A guide to using social media marketing tools

    • A Glossary of all the useful tools out there (and Trello board)

    • A guide to the hashtag

    • A Business Case Study | Stella LDN

    • A Business Case Study | Stella LDN (downloadable)

  • 3

    Week 2 | Aligning your strategy around your target audience

    • Welcome to week 2

    • Understanding Your Audiences

    • Why you need a strategy on social

    • Blank persona template

    • Social media strategy template

    • Examples of user/buyer personas

    • Examples of user/buyer personas | Advanced

  • 4

    Week 3 | Creating a sociable brand

    • Welcome to Week 3

    • How to rock the social media party

    • Social media etiquette

    • Why is a sociable brand important?

    • Developing a consistent, sociable brand | Step 1: Defining who you are

    • Developing a consistent, sociable brand | Step 2: Defining your audience

    • Developing a consistent, sociable brand | Step 3: Defining your brand sweet spot

    • Developing a consistent, sociable brand | Step 4: Develop your brand pie chart

    • Examples of sociable brands (download)

    • The Right Tone of Voice

    • Blank Sociable Brand Templates

  • 5

    Week 4 | Developing an influencer strategy

    • Welcome to Week 4

    • Influencer marketing

    • Examples of influencer lists

    • Create your own influencer list

  • 6

    Week 5 | Crafting a content strategy

    • Welcome to Week 5

    • Why is content so important on social media?

    • What is content on social media?

    • User generated content and the benefits

    • Content Creation vs Content Curation

    • Crafting a content strategy

    • A downloadable guide to content curation

    • A downloadable guide to drafting compelling social media posts

    • A guide to Trello

    • Editorial content template

  • 7

    Week 6 | Ensuring your strategy is data driven

    • Welcome to Week 6

    • An iterative approach to testing your social media strategy

    • The importance of data-driven decision making in social media

    • Understanding Metrics and KPIs

  • 8

    Data driven marketing (Optional)

    • Tracking website traffic

    • Downloadable guides to the platform analytics

    • Bonus lesson on Social Sales

    • Optional Data Challenge

  • 9

    Week 7 | Getting it right on Facebook

    • Welcome to Week 7

    • An introduction to Facebook - who uses it and why?

    • Why prioritise Facebook for your business?

    • Understanding the Facebook algorithm

    • Facebook Strategy #1 | Pay to play

    • Facebook Strategy #2 | Maximise engagement

    • What does good look like on Facebook?

    • Facebook Strategy #3 | Use groups

    • The optimal frequency for posting on social media

    • Understanding Facebook Groups

    • The Future of Facebook

  • 10

    Week 8 | Getting it right on Instagram

    • Welcome to Week 8

    • An introduction to Instagram

    • Who uses Instagram and why?

    • Why prioritise Instagram for your business?

    • Understanding the Instagram algorithm

    • Instagram Strategy #1 - Quality visual content

    • Instagram Strategy #2 - Use Stories

    • Instagram Strategy #3 - Optimise your posts

    • Shopping on Instagram

    • An introduction to Instagram Stories

    • Introduction to Instagram Reels (videos 45 mins)

    • What does good look like on Instagram?

    • Masterclass with Motherpukka

    • The Future of Instagram

  • 11

    Week 9 | Getting it right on Twitter

    • Welcome to Week 9

    • An introduction to Twitter

    • Who uses Twitter and why?

    • Why prioritise Twitter for your business?

    • Understanding the Twitter algorithm

    • Twitter Strategy #1 - Have conversations

    • Twitter Strategy #2 - Share great content

    • Twitter Strategy #3 - Listen as well as talk

    • What does good look like on Twitter?

    • How to use Twitter lists

    • A downloadable guide to Twitter Chats

    • The Future of Twitter

  • 12

    Week 10 | Getting it right on LinkedIn

    • Welcome to Week 10

    • An introduction to LinkedIn

    • Who uses LinkedIn and why

    • Why prioritise LinkedIn for your business

    • Understanding the LinkedIn algorithm

    • LinkedIn Strategy #1 - Quality content

    • LinkedIn Strategy #2 - Listen as well as talk

    • LinkedIn Strategy #3a - Employee advocacy

    • LinkedIn Strategy #3b - Social sales

    • The Future of LinkedIn

    • Post-course self assessment