Course ratings

Why choose this course?

  • This course is designed around the needs of busy women, offering maximum flexibility through online study and bite-size lessons but with clear accountability and weekly challenges so you complete the course.

  • We use cutting-edge, best-practice learning design to ensure your learning is enjoyable and crucially that the learning sticks. Our learning model has been recognised by the Department of Education for its innovative design.

  • Access a weekly interactive masterclass as well as a weekly interactive audio deep-dive with your Instructors to apply your learning and get all your questions answered.

  • You’ll get access to over 100 lessons/resources and 30 hours of learning.We refresh our content regularly. We recreate our platform specific lessons at least every 6 months, which is crucial because social media platforms change so fast.

Testimonials

Emma

Freelancer Social Media Marketer

Since completing the course I certainly feel much more informed and knowledgeable and it has really helped my confidence and encouraged me to continue learning. It has also helped me to competently explain to my clients what I am doing with the platforms, what I need from them and why maybe we don’t have the millions of followers they are hoping for!

Mahtab

Founder, Tabbi Eats

The Foundation in Social Media Marketing appealed to me as it is very practical - what I learned that day, I could go and implement straight away. After the live lessons I couldn’t wait to plan out my content, experiment with different hashtags or try posting at different times of the day.

Helen

Founder, Gifted Local

Doing the Foundation in Social Media Marketing course has enabled me to plan my social media strategy for my new business with a lot more confidence than if I had been trying to do it on my own. On my own, there would have been a whole lot of trial and error, worry and guesswork. I’ve already had a British TV actor follow me on Twitter which was all down to what I’ve learnt from Digital Mums!

Mel & Klara

Founders, Marketing Lab

We encourage anyone thinking about studying this course to do it! It is a great course whatever level you’re coming in at, and the Digital Mums team will support you every step of the way. It may even give you the bug for learning in the same way it has for us.

Keri

Freelancer

Since starting the Foundation in Social Media Marketing course, I have seen my confidence improve and the tweaks that I’ve started implementing are already showing results on the business accounts for my new freelance business. I have learned a lot about the strategy side of things which I had no idea was such a large part of social media marketing.

Jo

Founder, LovethePix

I had looked at other courses that were more ‘learn at your own pace’ but I liked the fact that the Digital Mums course included weekly webinars to keep you on track and motivated. The course has helped me create a clear direction for communicating the business on social and shown me how to improve our presence, in particular, on Facebook and Instagram.

Course curriculum

Find out exactly what we cover

  • 1

    Course Fundamentals

    • Welcome video

    • Guidance on using the learner community

    • Live lesson dates and link to join

    • Live lesson tech troubleshooting

    • FAQs

    • Applying your learning

    • Self Assessment

    • Week 1 live lesson recording

    • Week 2 live lesson recording

    • Week 3 live lesson recording

    • Week 4 live lesson recording

    • Week 5 live lesson recording

    • Week 6 live lesson recording

    • Week 7 live lesson recording

    • Week 8 live lesson recording
  • 2

    Week 1 | Aligning your strategy around your target audience

    • Instructions for week 1

    • Why you need a strategy on social

    • Understanding your audiences

    • Blank persona template

    • Examples of customer/buyer personas

    • Examples of customer/buyer personas | Advanced

    • Applying your learning to our example business | Stella LDN

    • Further organisation examples

    • Example strategy outputs for various types of organisations

  • 3

    Week 2 | Creating a sociable brand

    • Welcome to Week 2

    • Why is a sociable brand important?

    • Developing a consistent, sociable brand | Step 1: Defining who you are

    • Developing a consistent, sociable brand | Step 2: Defining your audience

    • Developing a consistent, sociable brand | Step 3: Defining your brand sweet spot

    • Developing a consistent, sociable brand | Step 4: Develop your brand pie chart

    • The Right Tone of Voice

    • Social media etiquette

    • Examples of sociable brands (download)

    • Blank Sociable Brand Templates
  • 4

    Week 3 | Crafting a content strategy

    • Welcome to Week 3

    • Glossary of content terms

    • Why is content so important on social media? (for beginners)

    • What is content on social media? (for beginners)

    • Crafting a content strategy

    • Understanding social media marketing funnels

    • User generated content and the benefits

    • Content Creation and Content Curation

    • 10 ways to find curated content

    • Ideas for your content

    • A downloadable guide to drafting compelling social media posts

    • A guide to Trello

    • Editorial content template

  • 5

    Feedback on core strategy modules 1, 2 and 3 summary

    • Overall feedback
  • 6

    Feedback on core strategy modules 1, 2 and 3 detailed

    • Detailed feedback
  • 7

    Week 4 | Getting it right on Facebook

    • Understanding Facebook Groups

    • An Introduction to Facebook

    • 1. Customers

    • 2.Content

    • 3. Creativity

    • 4. Consistency

    • 5. Conversation

    • 6. Community

    • 7. Collaborations

    • 8. Calls to action

    • 9. Cash
  • 8

    Week 5 | Getting it right on Instagram

    • 1. Customers

    • 2. Content Part A

    • 2. Content Part B

    • 3. Creativity

    • 4. Consistency

    • 5. Conversations

    • 6. Community

    • 7. Collaborations

    • 8. Calls to action

    • 9. Cash
  • 9

    Week 6 | Getting it right on TikTok

    • An introduction to TikTok

    • 1. Customers

    • 2. Content

    • 3. Creativity

    • 4. Consistency

    • 5. Conversation

    • 6. Community

    • 7. Collaborations

    • 8. Calls to action

    • 9. Cash

    • TikTok useful business resources
  • 10

    Week 7 | Getting it right on Twitter

    • A downloadable guide to Twitter Chats

    • An Introduction to Twitter

    • 1. Customers

    • 2. Content

    • 3. Creativity

    • 4. Consistency

    • 5. Conversations

    • 6. Community

    • 7. Collaborations

    • 8. Calls to action

    • 9. Cash
  • 11

    Week 8 | Getting it right on LinkedIn

    • LinkedIn Introduction

    • 1. Customers

    • 2. Content

    • 3. Creativity

    • 4. Consistency

    • 5. Conversations

    • 6. Community

    • 7. Collaborations

    • 8. Calls to action

    • 9. Cash
  • 12

    Digital Badges and next steps

    • Download your badge here

    • Course description for your CV or LinkedIn profile

    • How to upload your badge to your LinkedIn profile