Course curriculum

Find out exactly what we cover

  • 1

    Course Fundamentals

    • Key Dates for the Course

    • Course Syllabus

    • Self Assessment

    • Frequently Asked Questions

    • How to use Slack

    • Webinar Recordings

    • Webinar tech troubleshooting

    • Editable templates & Trello boards

  • 2

    Week 1 | An introduction to social media platforms and tools

    • Dive into the world of social media with our introductory podcast series

    • A guide to using social media marketing tools

    • A Glossary of all the useful tools out there (and Trello board)

    • A guide to the hashtag

    • A Business Case Study | Stella LDN

    • A Business Case Study | Stella LDN

    • Live lesson instructions | What you need to do in advance of the live lesson this week

  • 3

    Week 2 | Aligning your strategy around your target audience

    • Understanding Your Audiences

    • Why you need a strategy on social

    • Blank persona template

    • Social media strategy template

    • Examples of user/buyer personas

    • Examples of user/buyer personas | Advanced

    • Live lesson instructions | What you need to do in advance of the live lesson this week

  • 4

    Week 3 | Creating a sociable brand

    • How to rock the social media party

    • Social media etiquette

    • Why is a sociable brand important?

    • Developing a consistent, sociable brand | Step 1: Defining who you are

    • Developing a consistent, sociable brand | Step 2: Defining your audience

    • Developing a consistent, sociable brand | Step 3: Defining your brand sweet spot

    • Developing a consistent, sociable brand | Step 4: Develop your brand pie chart

    • Examples of sociable brands (download)

    • The Right Tone of Voice

    • Blank Sociable Brand Templates

    • Live lesson instructions | What you need to do in advance of the live lesson this week

  • 5

    Week 4 | Developing an influencer strategy

    • Influencer marketing

    • Examples of influencer lists

    • Create your own influencer list

    • Live lesson instructions | What you need to do in advance of the live lesson this week

  • 6

    Week 5 | Crafting a content strategy

    • Why is content so important on social media?

    • What is content on social media?

    • User generated content and the benefits

    • Content Creation vs Content Curation

    • Crafting a content strategy

    • A downloadable guide to content curation

    • A downloadable guide to drafting compelling social media posts

    • A guide to Trello

    • Editorial content template

    • Live lesson instructions | What you need to do in advance of the live lesson this week

  • 7

    Week 6 | Ensuring your strategy is data driven

    • An iterative approach to testing your social media strategy

    • The importance of data-driven decision making in social media

    • Understanding Metrics and KPIs

  • 8

    Data driven marketing (Optional)

    • Tracking website traffic

    • Downloadable guides to the platform analytics

    • Bonus lesson on Social Sales

    • Optional Data Challenge

  • 9

    Week 7 | Getting it right on Facebook

    • An introduction to Facebook - who uses it and why?

    • Why prioritise Facebook for your business

    • Understanding the Facebook algorithm

    • Facebook Strategy #1 | Pay to play

    • Facebook Strategy #2 | Maximise engagement

    • Facebook Strategy #3 | Use groups

    • Facebook Future Trends

    • What does good look like on Facebook?

    • The optimal frequency for posting on social media

    • Understanding Facebook Groups

    • Facebook updates for small businesses in 2020

  • 10

    Week 8 | Getting it right on Instagram

    • An introduction to Instagram

    • Who uses Instagram and why

    • Why prioritise Instagram for your business?

    • Understanding the Instagram algorithm

    • Instagram Strategy #1 - Quality visual content

    • Instagram Strategy #2 - Use Stories

    • Instagram Strategy #3 - Optimise your posts

    • Future Instagram Trends

    • Shopping on Instagram

    • An introduction to Instagram Stories

    • What does good look like on Instagram?

    • Masterclass with Motherpukka

  • 11

    Week 9 | Getting it right on Twitter

    • An introduction to Twitter

    • Who uses Twitter and why

    • Why prioritise Twitter for your business?

    • Understanding the Twitter algorithm

    • Twitter Strategy #1 - Have conversations

    • Twitter Strategy #2 - Share great content

    • Twitter Strategy #3 - Listen as well as talk

    • What does good look like on Twitter?

    • How to use Twitter lists

    • A downloadable guide to Twitter Chats

    • Future Twitter trends

  • 12

    Week 10 | Getting it right on LinkedIn

    • An introduction to LinkedIn

    • Who uses LinkedIn and why

    • Why prioritise LinkedIn for your business

    • Understanding the LinkedIn algorithm

    • LinkedIn Strategy #1 - Quality content

    • LinkedIn Strategy #2 - Listen as well as talk

    • LinkedIn Strategy #3a - Employee advocacy

    • LinkedIn Strategy #3b - Social sales

    • The Future of LinkedIn