Using Google Analytics to Track Social Media Success
Join us to learn how to use Google Analytics to track social media campaign performance and conversions and ultimately understand the return on investment from your social media marketing efforts.
Course curriculum
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1
Module 1 Understanding the Google Analytics Interface
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Welcome / Webinar dates
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Module 1 | Learning Outcomes
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Curated Content
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Webinar tech troubleshooting
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Webinar Link
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Webinar Recordings
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Wk 1 homework (post webinar)
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2
Module 2 | Using Google Analytics to Track Social Success
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3
Module 3 | Setting Goals to Track Conversions and RoI