Course curriculum

Find out exactly what we cover

  • 1

    Course Fundamentals

    • Welcome!

    • Why you need a strategy on social

    • Optional challenge | Build a basic social media strategy for Stella LDN
  • 2

    Module 1 | Aligning your strategy around your target audience

    • Understanding your customers

    • Examples of customer/buyer personas

    • Optional challenge | Create your own customer persona

  • 3

    Module 2 | Creating a sociable brand

    • How to rock the social media party

    • Social media etiquette

    • Why is a sociable brand important?

    • Step 1: Defining who you are

    • Step 2: Defining your audience

    • Step 3: Defining your brand sweet spot

    • Step 4: Develop your brand pie chart

    • Examples of sociable brand pie charts

    • Developing your brand tone of voice

    • Optional challenge | Create your own sociable brand pie chart

    • Optional challenge | Define your brand tone of voice
  • 4

    Module 3 | Developing an influencer strategy

    • Influencer marketing

    • What is influencer marketing and why is it important?

    • The rise of influencer marketing

    • Different types of influencers

    • How to find the right influencers for a brand

    • How to build earned relationships with influencers

    • Which platforms are best for earned influencer marketing

    • Summary guide to social media influencers

    • Summary guide to influencer research and outreach

    • Examples of influencer lists

    • Option challenge | Create your own list of earned influencers
  • 5

    Module 4 | Crafting a content strategy

    • Why is content so important on social media?

    • What is content on social media?

    • Content creation vs content curation

    • User generated content and the benefits

    • Crafting a content strategy

    • A downloadable guide to content curation

    • A downloadable guide to drafting compelling social media posts

    • A guide to Trello

    • Editorial content template

    • Examples of content strategy ideas

    • Optional challenge | Create a simple content strategy

  • 6

    Module 5 | Ensuring your strategy is data driven

    • The importance of data-driven decision making in social media

    • Understanding Metrics and KPIs

    • An iterative approach to testing your social media strategy

    • Downloadable guides to the platform analytics