Understanding Facebook Advertising
Take your Facebook advertising knowledge to the next level to understand how to run a campaign from start to finish, including choosing the right objective, building a funnel and tracking campaign performance.
Dates for the diary and Webinar link Information
Masterclass recordings
Welcome
Module 1 | Learning Outcomes
Curated Content
Webinar Instructions
Webinar tech troubleshooting
Module 2 | Learning Outcomes
Curated Content
Module 3 | Learning Outcomes
Curated Content
Module 4 | Learning Outcomes
Curated Content
Designing Your Ad Campaign
By the end of the first week you will be able to:
Differentiate between the different Facebook advertising objectives.
Select the right advertising objectives to meet your business goals.
Outline the three-level structure of Facebook Ads Manager.
Define Campaign Budget Optimisation and understand its function.
Describe the Facebook tracking pixel and understand the impact it has on your advertising.
Building An Ad Funnel
By the end of the second week you will be able to:
Describe an advertising funnel.
Interpret your customer's journey as a funnel from stranger to buyer.
Apply the funnel model to your Facebook advertising.
Design a Facebook advertising campaign that effectively distributes your budget across your funnel.
The Anatomy of a High Performing Ad
By the end of the third week you will be able to:
Define the principles of a thumb-stopping image.
Apply best practices to your advertising copy.
Complete a Facebook advert from start to finish.
Define the power of targeting through Facebook to reach a specific customer type.
Articulate which audiences are available to you.
Use Facebook advertising targeting to more effectively target your customers.
Analysing Campaign Performance and Benchmarking Success
By the end of the fourth week you will be able to:
Navigate the Facebook dashboard.
Define Facebook's key tracking metrics.
Track the right metrics for your business goals.
Use metrics to understand your campaign performance.