Course curriculum

  • 1

    An introduction to the Ultimate Workshop Toolkit

    • An Introduction to the resources

    • Resource | The Ultimate Workshop and Events Guide & Planner

    • Resource | Examples of social media best practice across different industries to bespoke the training to your audience

  • 2

    Designing a strategy around your audience

    • Audience Strategy | Slides and example delivery video

    • Audience Strategy | Practical exercise documents

    • Audience Strategy | Suggested Marketing Copy
  • 3

    Establishing a sociable brand

    • Sociable Brand | Slides and example delivery video

    • Sociable Brand | Practical exercise documents

    • Sociable Brand | Suggested Marketing Copy
  • 4

    Developing an influencer strategy

    • Influencer Strategy | Slides and example delivery video

    • Influencer Strategy | Practical exercise documents

    • Influencer Strategy | Suggested Marketing Copy

  • 5

    Crafting a content strategy

    • Content Strategy | Slides and example delivery video | 60 minutes

    • Content Strategy | Practical exercise documents

    • Content Strategy | Suggested Marketing Copy
  • 6

    The importance of a data-driven strategy

    • Data Driven Strategy | Slides and example delivery video

    • Data Driven Strategy | Practical exercise documents

    • Data Driven Strategy | Suggested Marketing Copy
  • 7

    Deciding which platforms to prioritise

    • Prioritising Platforms | Slides and example delivery video

    • Prioritising Platforms | Practical exercise documents

    • Prioritising Platforms | Suggested marketing copy
  • 8

    Delivering the platform specific training sessions

    • As a stand-alone 120-150 minute session

    • A 60 minute workshop session as part of a larger workshop
  • 9

    How to succeed on Facebook

    • Slides for workshop

    • Instructions on how to deliver this workshop

    • Facebook workshop - Suggested Marketing messaging
  • 10

    How to succeed on Twitter

    • Slides for workshop

    • Instructions on how to deliver this workshop

    • Twitter workshop | Suggested marketing message
  • 11

    How to succeed on Instagram

    • Slides for workshop

    • Instructions on how to deliver this workshop

    • Instagram workshop | Suggested marketing copy
  • 12

    How to succeed on LinkedIn

    • Slides for workshop

    • Instructions on how to deliver this workshop

    • LinkedIn workshop | Suggested marketing copy