Your Instructor

An award-winning trainer and digital marketer

Instructor

Kathryn Tyler

I began my digital communications career way back in 2003 when my role for a youth charity developed a digital focus and in 2006 I set up my first ever Facebook Business Page to connect to our young trustees. Since then I have advised various organisations on their digital marketing and community-building strategies including national NHS and governmental bodies and at Digital Mums I have delivered consultancy sessions to hundreds of small businesses and have trained thousands of women in social media. I am also an award-winner course designer and teacher, receiving the Digital Leaders 100 award in 2021. In recognition of my role supporting women to upskill I have been awarded Red Woman of the Year, won the Marie-Claire Future Shapers award, Women in Software award and was named one of Stella Magazine's 40 women over 40 shaping the internet.

Course structure

  • 1

    Before you begin

    • Please answer a few questions before you start

    • Introduction to the Academy
  • 2

    Let's get started!

    • Welcome to the Course (5 mins video) (who are we/about the course)

    • Kick off masterclass recording (Re-REcord - Cut out first 20 mins and move to Introduction)

    • The 9C's Framework Blog (2 minutes)

    • Listen to our podcast | An introduction to our 9C's Framework (20 mins)

    • Social media trends for 2022

  • 3

    Customers

    • Customers | Lesson on customer personas

    • Customers | Top tips

    • Customers | Mini audit

    • Glossary of terms for beginners

    • Customers | Recording of session
  • 4

    Content

    • Content | Lesson understanding social media marketing funnels

    • Content | the 3E framework

    • Content | Top tips

    • Content | Mini audit

    • Content | Practical task | Templates

    • Glossary of terms for beginners
  • 5

    Creativity

    • Creativity | Podcast | A conversation with Head Of Development at BBC

    • Creativity | Mini audit

    • Creativity | Practical task
  • 6

    Consistency

    • Consistency | Lesson

    • Consistency | Top tips

    • Consistency | Mini audit

    • Consistency | Practical tasks

    • Glossary of terms for beginners
  • 7

    Conversation

    • Conversation | Top tips

    • Conversation | Mini-audit

    • Conversation | Practical task

    • Glossary of terms
  • 8

    Community

    • Community | Why is community important for brands?

    • Community | Top tips

    • Community | Mini audit

    • Community | Practical tasks

    • Glossary of terms for beginners
  • 9

    Collaborations

    • Collaborations | Useful reading on influencer marketing

    • Collaborations | Top tips

    • Collaborations | Mini audit

    • Collaborations | Practical task

    • Glossary of terms for beginners
  • 10

    Calls to Action

    • Calls to Action | Understanding Calls to Action on social media

    • Calls to Action | Top tips

    • Calls to Action | Mini audit

    • Calls to Action | Practical task

    • Glossary of terms for beginners
  • 11

    Cash

    • Cash | The importance of paid and organic social media activities

    • Cash | Top tips

    • Cash | Mini audit

    • Cash | Practical tasks

    • Glossary of terms for beginners