How does it work?

  • A five week course blending self-paced bite-sized lessons and weekly live masterclasses starting on September 13th

  • Live weekly sessions offer a blend of theoretical lectures and practical walk throughs

  • Practical challenges to apply your learning

  • Accessible lessons and checklists for your content creation

Course curriculum

  • 1

    Before you begin..

    • A course overview

    • Our Glossary of Visual Content Tools

    • Live masterclasses | Instructions

  • 2

    Week 1 | The fundamentals of shooting and editing video

    • Focus

    • Lighting | Exposure

    • Lighting | Light Sources

    • Composition | Rule of thirds

    • Composition | Symmetry

    • Composition tips for Reels and Stories Piece to Cameras

    • Shooting | Equipment

    • Shooting | Lighting

    • Shooting | Sound

    • Shooting | Vertical video

    • Shooting a Piece to Camera | Background

    • Shooting a Piece to Camera | Position

    • Shooting a Piece to Camera | Looking

    • Shooting Interviews | Background

    • Shooting Interviews | Framing

    • Shooting Interviews | Positioning

    • Shooting Interviews | Looking

    • Shooting Interviews | Answering Questions

    • Editing | Subtitles and Titles

  • 3

    Week 1 | Practical challenge

    • Shoot and edit a Piece to camera video output

  • 4

    Week 2 | Getting started with short-form video

    • Understanding short-form video formats

    • The importance of Reels

    • Understanding the Reels algorithm

    • Understanding TikToks

    • The difference between TikToks and Reels

    • Colour | Simple hacks to add your brand colours

    • Typography | Ways to add your brand fonts

    • Working with effects

    • Our favourite Reels effects

    • Working with text

    • Working with audio

    • Popular Reels styles

    • Short form video best practice

    • Alignment | The fundamentals

    • Alignment | White space

    • Alignment | Placement best practice

    • 100 content ideas for short-form videos

    • Product business inspiration

    • Service business inspiration

    • Masterclass | Full tutorial walk through of the Reels interface

  • 5

    Week 2 | Practical challenge

    • Create an introductory Reel

  • 6

    Week 3 | Reels challenge

    • Day 1 | Create a reaction remix Reel

    • Day 2 | Create a copycat remix Reel

    • Day 3 | Create a lip sync Reel

    • Day 4 | Create a top tips Reel

    • Day 5 | Create a product showcase Reel

  • 7

    Week 4 | Reels challenge

    • Day 1 | Create a beginner transition Reel

    • Day 2-3 | Create an intermediate transitions Reel

    • Day 4-5 | Create an advanced transition Reel

  • 8

    Week 5 | Creating simple promotional videos

    • Working with original footage

    • Working with stock footage

    • Adding graphic elements

    • Working with B-roll footage

    • Storyboarding a promotional video

    • Editing a promotional video

    • Adding and working with music

  • 9

    Week 5 | Practical challenge

    • Create your own promotional video

  • 10

    Bonus Content | Live Video

    • Introduction to Facebook Live

    • Third-party live video tools

    • Using Facebook Creator Studio

    • Tips For Using Facebook Live

    • What Works well On Facebook Live?