The Work That Works Academy

Student Handbook

Key dates for the diary

Challenges & Assignments List

How to use our interactive lessons

How to use Google Apps for this course

Zoom / Google Hangouts tips & etiquette

Webinar tech troubleshooting

An introduction to using Doodle Polls to schedule your peer hangouts

Pre-Course assessment survey

Digital Mums Glossary of Tools

Masterclass schedule and link to join

Zoom Virtual Drop-In Clinic and link to join

How to join a Zoom meeting & troubleshooting tips

Masterclass and Virtual Drop-In Clinics: recordings & slides

Week by Week Guide

Student feedback touchpoints schedule

Congratulations! Course completion badge

Learning Outcomes | Strategy

The digital marketing landscape and how social media marketing fits

Using Trello for collaborative working

What does a Social Media Manager do?

Growth hacking: what is it and why should you be worried

Platform versus tools

The importance of creating a personal/professional presence on social media

An Introduction to Growth Mindset

The optimal frequency for posting on social media: what does good look like?

An Introduction to sales and marketing funnels

CHALLENGE | Follow your Client (Programme Partner) on social media

CHALLENGE | Send an email to your business outlining your role for them

CHALLENGE | Organise your introductory call

CHALLENGE | Social Media Consultancy Toolkit

CHALLENGE | Report on your Client's channels

CHALLENGE | Introduce yourself to the group in Slack

CHALLENGE | Me and my beliefs

CHALLENGE | Book your 121 Coaching session

Welcome to Week 2 message (2 mins)

An Introduction to working with clients (Trello resources)

Understanding Your Audiences

Creating a brand pie chart | Part 1

Creating a brand pie chart | Part 2

Social Media Goals and how to measure them

STRATEGY CALL | A strategic session with your Client

CHALLENGE | Send a summary of your Strategy Call to your client

CHALLENGE | Choosing the right tone of voice

CHALLENGE | Developing user personas

CHALLENGE | Create a pie chart of your brand

CHALLENGE | Strategy Document Update

PEER HANGOUT | Strategy chat

Welcome to week 3 (audio)

An introduction to key scheduling tools

CHALLENGE | Consider some content ideas

CHALLENGE | Request Access to your clients social media platforms

CHALLENGE | Find amplifier influencers

CHALLENGE | Find content influencers

CHALLENGE | Finding great pieces of curated content

Expert written feedback | Strategy

Peer Hangout | Scheduling Tools

Welcome to Week 4 (audio message 4 mins)

An introduction to Content Marketing

Getting started with Canva | Canva Tutorials

Example Canva templates for content creation on social media

CHALLENGE | Create your own content

CHALLENGE | Strategy Document Update

Peer Hangout | Created content ideas

Expert feedback | Content creation

FEEDBACK | Please give us feedback on Module 1

Learning Outcomes | Planning and Preparation

Welcome to week 5 (2 mins)

Setting up new social media platforms

An introduction to the Test, Measure, Reflect and Refine process

Graphics checklist

Scheduling tools | Walk-through video recordings

Scheduling walk-throughs on Zoom

CHALLENGE | Ensure your channels are optimised

CHALLENGE | Activate your Twitter analytics

CHALLENGE | Build relationships with key influencers in your space

CHALLENGE | Get to grips with your chosen scheduling tool

CHALLENGE | Schedule your content across your platforms

CHALLENGE | Set up a private instagram account

Peer Hangout | Scheduling content

Welcome to week 6 (3.5 mins)

A Guide to become a Life Long Learner

The whys and hows of peer critique

A guide to assessing peers on their critique

How to conduct a competitor review

Using Trello for collaborative working

Hootsuite Walk-through | Joining details

Using Trello to share content with your client

CHALLENGE | Prepare helpful critique for your peers

CHALLENGE | Competitor review

CHALLENGE | Find 5 hashtags

CHALLENGE | Summarise your strategy and platforms

Peer Hangout | Clarifying your Critique

FEEDBACK | Please give us feedback on Module 2

Learning Outcomes | Execution

Welcome message Week 7

The importance of reporting

A downloadable checklist for testing your social media strategy, and how to approach it

CHALLENGE | Test strategy on your platforms

CHALLENGE | Record your baseline data

Peer hangout | Share the data pain

Welcome to week 8 (audio)

CHALLENGE | Set up your social media platforms for ads

CHALLENGE | Measure Your Metrics

CHALLENGE | Growth Mindset | Mid Point Reflections

Peer Hangout | Data - learning from success

Welcome to week 9 (4 mins)

Generating insights from your data - a live example

Using social referrals on Google Analytics to measure website traffic

CHALLENGE | Reflect on Your data

CHALLENGE | Start your weekly progress report

REFLECT | Where are you in your Comfort Zone this week?

ACTION | Feedback | Book your call with a Expert

Peer hangout | Insights update

The Sound Track To Your Success | Power Up Play List

Welcome to week 10 (audio message)

ACTION | Facebook Advertising Poll

An Introduction to Instagram Reels (videos 45 mins)

Using an Instagram Takeover to Create a Buzz | Instagram Takeovers

An Introduction to Instagram pods

A guide to social media listening

Facebook Live: What to do after the live

CHALLENGE | Set your feedback call with client

CHALLENGE | Conduct an audit of your peer's social media activity

CHALLENGE | Update your weekly progress document

CHALLENGE | Check your platforms are set up for ads

CHALLENGE | Instagram Highlight Covers

CHALLENGE | Set up and deliver a Facebook or Instagram Live

Creative Suite | Piece to Camera (PTC) for going Live

How to use Loom

Welcome to week 11 (3 mins)

Setting your KPIs (video 18 mins)

Setting KPIs when working with clients

What is the return on investment (ROI) with social media marketing?

Calculating the ROI of your social media efforts

Customer Services and Crisis Management

CHALLENGE | Start a conversation with 10 potential customers

CHALLENGE | Set your KPIs

CHALLENGE | Strategy Document Update

ACTION | Summarise your plans to go live

Peer Hangout | Going Live

Peer Hangout | Clarifying the audit with your peer

Welcome to week 12 (audio message)

Digital Mums Tweet Chat Summary

Downloadable guide to using social media for offline and online events

Designing campaign hooks and hashtags

A beginner's guide to running social media competitions

Challenge | Submit your KPI's for Feedback | Deadline Monday 30th November 5pm

CHALLENGE | Update your weekly progress report

Challenge | Join a Twitter Chat

Challenge | Twitter Fleets

Challenge | Run some Reels in Instagram

Challenge | Run a poll on twitter

Challenge | Run a poll in Instagram Stories

Challenge | Record a Loom with things you've learnt from running a live social media strategy

Challenge | Set up and run a tweet chat (OPTIONAL)

Peer Hangout | Feedback on the Loom Challenge

Introduction to the setting up content

Business Manager & Ads Manager

Business Manager & Business Suite (downloadable infographics)

Business Manager & Business Suite (walk through videos 10 mins)

Setting Up Business Manager

Advertising Settings (Advanced)

Blueprint articles | Useful resources (Advanced)

Welcome Week 13 (3 minutes)

Business Manager & Business Suite Visual Downloads

Digital Mums Glossary of Key Social Media Advertising Terms

Challenge | Start to familiarise yourself with Ads Manager

Challenge | Find some ads

Challenge | A Twitter 'session'

Challenge | Update your weekly progress document

Challenge | Design a social media marketing campaign for a social media agency

Challenge | Prepare for your first Ad campaign

Peer hangout | Campaign Brainstorm (60 mins)

Welcome to week 14 (audio message)

Facebook Ads Template (For use after week 14 Masterclass)

CHALLENGE | Update your weekly progress report

Peer critique | Peer critique Ads

Welcome to Week 15 (3 mins)

IMPORTANT | PLEASE READ | 2021 Dates for diaries

Challenge | Critiquing your peer campaign

Challenge | Take your engagement to the max - with influencers, customers and potential customers

Challenge | Send your strategy document by Monday 4th January

Challenge | Update your weekly progress document

Learning Outcomes | Reporting & Business Building

Welcome to week 16 (2 mins)

ASSIGNMENT | Write your final report

ASSIGNMENT | Upload your completed weekly progress report

CHALLENGE | Turn your final report into a summary report to send your client

Peer Hangout: Celebrate!

Why Use Instagram Shops

How Instagram Shops Work

How to set up your Instagram Shop

How to set up your Instagram Shop tags strategically

How to use Instagram Shop tags with Facebook Ads

What is a Messenger Bot and Why are they important

What businesses are ready for Messenger bots?

How can Messenger Bots be used

What is the future for Messenger

Survey for Workshops and Mentoring

Work Shop Schedule

Zoom Link for Workshop Schedule